My reader enjoyed a tremendous response to the letter, got a few (unsolicited) glowing testimonials to use in her marketing and may even have a few new clients to show for her efforts. Thats what marketing is supposed to do it helps sort out who is interested and who isnt. If you pay special attention to the people who are most impressed with your services, you can increase your sphere of influence drastically. However, we dont ever suggest that you use these lead generation tactics in lieu of reaching out to your SOI on a regular basis via a smart contact plan. They may even have some great content ideas. Youll see every single time they just as appreciative as everybody else you reach out to. Next, you can run those emails through a scrubbing service. Sending out a regular newsletter with helpful tips on how to make simple upgrades to the home, news from the local market, etc. I agree that everyone loves to work with a winner, and this letter goes one step beyond by thanking them for their part in your success. Welcome to our Marketing Mastermind series for real estate agents. If you dont already have a strong following, send a quick email to your SOI inviting them to connect on Snapchat to see behind the scenes updates from your adventures in real estate. Make sure you select something that shows just how well you know them. As the leads and referrals start coming in, its important to keep track of each and every one. Their new listing or recent sale? When my first broker told me I needed to write letters to all the people in my sphere of influence, I didn't know what she was talking about. Theyre probably going to answer the phone. Given that the vast majority of people in the younger generation are looking for a house to help themmake room for their pets, this is something that you may find yourself doing regularly. What Is a Sphere of Influence? As with all real estate letters, do NOT begin your message with the word I. Instead, make it about the reader. But at the same time, thanking my clients for everything that THEY give to ME is easy for me. Using Listing E-Alerts in combination with our real estate email templates is going to make a huge impact in the value you get from Listing E-Alerts. And conversations with the people we know can lead to all sorts of wonderful things. Any new listings that come onto the market will be instantly emailed to your buyer. You are coming from contribution and showing them you care right now, especially with all that is going on during the COVID-19 crisis. You can count onme to provide up-to-date information, honest answers, dependable communication, and total support and I promise not to be pushy. Before I started using email marketing, my business was struggling. Try to do this for each and every person on your list. Theres short-term business and there is this big long-term business potential. Im kicking off an email newsletter with home and garden how tos (and maybe a few insider tips on the market) and Id love to get an expert like you on my list. 240-408-4002 contact@homeactions.net Therefore, you should try to attend networking events, even if they are virtual. Pro Tip for Snapchat: Due to the private nature of Snapchat, this ones best for agents who already use and love the platform. Were going to give you everything you need to work your SOI like a pro. So give your full attention to every person you meet, and remember, everybody matters. Oftentimes, they do need you, or they need your expertise for one thing or another. (Were talking multiple millions in volume.). Dont hesitate to put this to work for you. Whether you use the MLS or your agent website through your CRM, it can be completely free. Youre not asking for anybodys firstborn child, and youre not inconveniencing them youre providing value. Mr. Icenhower is the CEO of Keller Williams Realty Kansas City North, an attorney, a real estate broker, real estate litigation expert witness, and a frequently published real estate author. You can use variations of this, but the most important thing you can do is to be authentic. That said, the fact of the matter is that our SOI is where its at. Dear John and Sue, I really enjoyed helping you with the purchase of your new home recently. If you dont have a drip campaign set up yet, dont worry. This is a great way for you to demonstrate that you are knowledgeable about the local area. Sound good? The tricks to good yay-me's are 1) your audience already cares about you because you don't yay-me all the time and 2) it's done without a hint of referral-begging and 3) your excitement over your achievement or award or whatever is 100% sincere. Here's a real estate business letter template that you can download and use. Berkshire Hathaway HomeServices Century 21 Coldwell Banker . If youre not shy about video, TikTok is a great way to get in front of your SOI while generating more engagement with your Instagram and Youtube (which you should definitely link to your TikTok if you havent already!).. Check out our tips for advertising on LinkedIn! Watch the video now. Start with your past clients because these are people you just sold a house to. Tools like BombBomb Prompt make it easy to automate a personalized video in your email drip campaigns no fancy videographers required. If youve done a good job keeping in touch, theyll probably be thrilled to get on your list. There are a lot of questions that we have the ability to address for our clients. I like this example Jennifer. You may feel overwhelmed or not know where to start in making your phone calls, and this could help you feel better about who you are reaching out to. In 2012 he shifted his focus to work exclusively with real estate agents, helping them dominate listings in geographic farming, past clients, and commercial properties. Likely, you are already using Listing E-Alerts. Recent clients and professional connections are always a great place to start.. Just never, ever assume. After youve sent a few value-packed emails, drop in and ask for that referral. You should view social media as a way to connect with people personally, as this is a direct line you have to the device in their pocket. Hey would you do me a favor, Aaron? This is a great way for you to take advantage of new opportunities that you may have otherwise overlooked. Gratitude is the best way to get more of what you want. And that's an uncomfortable idea for many of us. As a Realtor, you can log on to your MLS and set up a Listing E-Alert for anyone. You may also want to include a gift card to the local coffee shop or other gift. But Ill tell you there has been a recent shift that suggest people are more receptive to phone calls now since the COVID-19 crisis began. Today we are going to give you some next level real estate email templates to use in contacting your sphere of influence (SOI) . And, it could still work if revised for those of us who have been in the trenches for a while, if farming a neighborhood. Take our customer, Justin Seeby for example. its also more effective. However, there is always something that feels special about holding something from your mailbox. That's a wonderful example. Then, make sure you invite people to hang out with you for your charge. I bet you do want to share some ideas? I've been featured from time to time on the local news or in the paper, so I always send out notices with links. When you do go to a networking event, you may think the goal is to collect as many cards as possible. As a result, there are many real estate agents who are looking for ways to improve their spheres of influence. You will be shocked with the answers youll get. A few common questions people ask include: Your sphere of influence our first to everyone who is in your network, personal and professional, who values your opinion. Its very simple. All because of one fundamental business driver: Authenticity. Follow up with them after the event. This way, youll be able to: I really think youll find this customer service tool useful since most of my clients already do. Heres how to do it, The BEST real estate postcards to generate seller leads: Part 1 home valuation approach, Powerful, easy touches for sphere of influence and past client Part 2 refrigerator clip, The TOP 7 low-cost ways to find seller leads with geographic farming, P143 The 4 BIGGEST drivers in getting listings in the cold market Part 1. I am the worst at self-promoting. Its one of the oldest digital tools that Realtors have had at their fingertips. For example, a home value estimate is one of real estate's most common lead generation tools. Be sure your real estate letters dont sound like a form letter that just goes out. Sphere of Influence. Featured at one of my favorite groups at AR short simple and to the point not to mention very different. If you havent been staying in touch with your SOI like you know you should, youre not alone. How do you write a client letter to your sphere of influence and past clients? Share your reason for becoming a Realtor. As with follow ups, consistency is the name of the game on social media. Pay Special Attention to Those Who Matter Most, 5. Youve chosen an exciting and demanding career and youll succeed if you work hard, learn all you can, and show people that they mean more to you than a commission check. (Its just around the corner from you actually in Spring Brook Hills.). So whether you're curious about the selling price of a home down the street or simply wonder if prices are up or down in your neighborhood, just get in touch. And then you reached out via Facebook. In 2016 and 2017, Rons team closed 533 and 470 transactions, respectively, without following the conventional sales advice. Because we worked together, if anyone comes up in your network that may need real estate advice, I'm always happy to help. It posts your ad and provides a messenger link for the recipients so they can message you directly. Whether prospecting for new clients or encouraging referrals from past clients and your sphere of influence, consistent communication is vital to your success. Here's a sample: Dear (friend, client from a former business, former boss, etc.) And if youre still hesitating to reach for the phone, consider this: In our post-2020 world, the real-time, personal connection available by phone may be preferred over the convenience of email.. Writen By. Of course, if you do happen to be in need of an agent to help you purchase or sell a home, Id love to be that agent. 2023 ActiveRain, Inc. All Rights Reserved :) homeFair Housing: Fair Housing and Equal Opportunity, The Flooring Girl & Blog Stylist -Dynamo Marketers, Fort Myers Beach Realtor, Fort Myers Beach Agent - Homes & Condos, Lizette Realty - Richmond KY - Lexington, KY, Lizette Realty, Lexington KY MLS - Kentucky Homes, CEO/Owner/Team Leader/Keller Williams Executives Realty LLC - Highlands Ranch, CO, Real Living / Home Realty - Owensboro, KY, Owensboro KY Real Estate -270-903-2167 Homes, Cond, Quicksilver Real Estate Solutions, LLC - Portland, OR, Coldwell Banker, 170 N Main Street, New City NY 10956 - New City, NY, Prudential Lancaster Real Estate - Lancaster, PA, Integrity Real Estate Services 116 SE AVE N, Idabel, OK 74745 - Idabel, OK, BS Ed, Integrity Real Estate Services -IDABEL OK, Cary Property Pros - 4 Sale Realty, Inc. - Crystal Lake, IL, Cary Property Pros. (Psst, already a Follow Up Boss user? You can use this helpful script as you talk to seller leads, and you can also use it for emails, mailers, texts, and social media direct messages. Every year, the National Association of produces a survey of home buyers and home sellers. A lot of people are home and answering their phones right now and youre coming from contribution to see if there is anything you can for them. Out of 30+ agents in my office, I was one of only 9 to receive this honor! Its a minimum level of customer service to check in with your past clients and make sure theyre okay, especially right now. A good CRM must have an IDX feed to your local MLS. Now you take your scrubbed list upload them to an email marketing program. This can make a significant difference in your overall reach, as more people will read your content. All you need to do is say, Hey! You can do this by adding value coming from contribution and giving them something they want. It is a beautiful cherry wood plaque that reads: In Appreciation and Recognition Of Your Outstanding Performance and Achievements In The RE/MAX Organization. In my opinion, calling or writing to say youre now an agent and you want their business is a bit tacky, not to mention pushy. For example, we did $2 million worth of sales to one couple I hadnt talked to in 13 years. What do you love about it? If you are diligent in getting information together in your database, you also collected mailing addresses of some of these people. They better like it, or you're going to get blocked! I just can't do YAY ME! But, I thought, no better time than right now. I'm so not into the self praise thing but see so many excellent examples of how to do it right. For example; Friend, Family, Acquaintance, etc. or other gift. Once you feel like you have established a personal connection, ask them for a business card. Constant Contact and Emma are two good examples. I dont have any influence! I know thats what I thought the first time I heard it. Still not sure how to write it? Jennifer - I really needed to read this!! Sample Real Estate Newsletter Gallery Click the images below for full views of live newsletters. Pro Tip: Commit to having one in-person coffee or lunch date per week with a star member of you SOI. Thanks for shring this Yah-me. More than anything else, these real estate letters are a thank you with a request for real estate referrals. 3. Good news! Remind your sellers about something you did that added a lot of value for them. It will cost anywhere from forty to fifty cents per postcard depending upon volume. Once you're under Audiences, you can edit "Audience Details" to suit your preferences, narrowing items such as age, location, and even interests. Today Im going to teach you how to use your Listing E-Alert tools for maximum impact. Copy all of it into one Excel spreadsheet. You at least need to take the time and make real estate letters personal. Do you have something you could YAY-ME about to your sphere? (MAKE SURE your contact deets are in your profile!). Good news! In real estate, being active and engaged as a friend is being active and engaged as a business owner. In real estate, or any business for that matter, you cant deny the power of the referral. Make sure your Pinterest account includes your SOI contacts by inviting your Facebook friends to connect on Pinterest. And you never know where your next lead will come from. This is the foundation of reviving your database and re-engaging your people. This includes online leads that theyre buying, and expired listings, FSBOs, circle prospecting, etc. You can give them some references. Dont do that. Instead, you should spend your time visiting with several people in a one-on-one manner. These letters are a 180 degree turn away from the old "Here I am, help me get more clients" style Your sphere of influence is important because you can use it to attract new clients who may be able to help you grow your business. The bulk of our business comes from referrals so wed really appreciate it if youd keep us in mind. And thats important because not everyone in your sphere will be ready to buy or sell their home, or even make a referral when you contact them. Here's a set of 3 free letters that will expand your sphere of influence when you introduce yourself to other business people in your community. Services for Real Estate Pros with Marte Cliff Copywriting, Susan McCall - - Compass Realty Solutions. Say something like, Im really appreciative that we got this done for you because of the value that it drove to you. Are you sure you want to report this blog entry as spam? I have often felt that emails that are being promoted for you to send to your sphere by the Brokerages are to "Spamish", while yours is not. In this article, we are going to discuss how you can: Take a look at the strategies below, and learn more about how you can use them to improve your own real estate sphere of influence. In the first 15 years after starting his business, he helped over 11,700 sales agents dramatically increase sales. These could be people who know a lot of homeowners, such as roofers or maintenance pros, they could be the heads of your kids PTA, or even just the natural extroverts in your friend and family circles. What's the reason you're reporting this blog entry? A reminder to winterize their sprinkler system or change smoke detector batteries? Script #1 - Recent Clients & Professional Connections, I hope all is well! For many, leads are drying up a bit, so you may be feeling a little stuck. Congratulations, Lori! Then, you need to make sure that you pay special attention to your ideal client. A few days ago I followed a search link and saw some advice that I thought was terrible. They better like it, or youre going to get blocked! Hi, its [AGENT NAME] with [REAL ESTATE COMPANY], I wanted to give you a heads up that Ive set you up on our new Neighborhood Update Tool and would love to hear your feedback on it. Whats the first advice given to new real estate agents? Ask them how the yard is working out. saying thanks to those who have helped you attain success is a great way to foster more !!

Is Stacey Horst On Vacation, Old Fashioned Straight Backed German Shepherd Breeders Uk, How To Remind Your Boss About Your Leave, Pine Needle Tea Testosterone, Reading To Liverpool Street Crossrail Journey Time, Articles R