Yes, people need to vote with their wallets. I am so sick of seeing this. Last thing the diversity officer in major companies that must approve all advertising is root of the problem. It gets stronger over time. Have you noticed, even the cartoon commercials contain black, interracial and gay people in them. Could black players in the NHL then foot the bill for this? Have you also noticed that the majority of the commercials now have rap and hip hop in the background and are portraying things towards kids like the Kool-Aid guy wearing a gold chain and doing rap or hip hop? I feel like someone is trying to brainwash America. It exploits social-justice politics and transforms it into social-justice consumerism and ultimately, investor profit. This is a horrible world we live in. not only for blonde, fair-skinned males, but females with the Marcia Brady look that blonde(ish), blue eyed irish type of face. Clint Walker got a few breaks but that was an exception, maybe because he wasnt blonde. Yes black people are way over represented in ads. Many years in fact. its almost exclusively black man and white or Asian woman. Does that represent the true numbers of passengers or the target for airline passengers? Let me tell you how I think this is all playing out among the American public: As for the rest Asians, American Indians, Alaskan Indians, Pacific Islanders Im sure theyd like to see more representation, too. Anti-Aryan Im guessing. Why not? Youre not going to see a straight white male in a commercial unless its to play an idiot with a lampshade on his head or if they need one to play a home intruder in a SimpliSafe commercial. You wouldnt think it so difficult to properly represent diverse populations on screen, but for some reason, the people behind todays ads are tying themselves into knots over it and still failing spectacularly. Should we start shutting down and burning down communities to highlight this fact? A digital billboard in Times Square lights. I am a white female and I feel for the white male who is so obviously portrayed as a home-staying effeminate and clueless male. Its just around the corner if we dont do something now. oh yeah, ive noticed that. He seemed like a great person, but his take on women in business wasnt resounding, to say the least! No, they arent. But this is not happening just in commercials, look at all media. Blacks have failed to adopt the mentality that they are American men and women but instead keep pushing the notion that society owes them something. Use cartoons or just anything other than actors! Hit them where it hurts their profit margins and tell them why youre leaving. I grew up in a Texas County with a 62% black population. Vote the D. The 2 DAs running this country are putting us on more commercials and TV. (Look into Klaus Schwab and his buddy Yuval Noah Harari, the World Economic Forum, the annual Bilderberg meetings, and The Great Reset if youre curious, but do it using a web browser other than Google maybe Brave or Qwant to get the best results.). Hollywood has always loved the exoticso casting a Scottish actor as an Anglo-Saxon Englishmanthat was their kind of shtick. . You can search our content library for case studies, research, industry insights, and more. Pew Research indicates that roughly 40% of the U.S. population is a racial or ethnic minority. The target demo is never the minority actors depicted in ads. What is the Whitewashing of black people? Models are, in order: Black, black, black, white, black, black, white, black, black, black. Not about racism at all. Actually, Jordy, I dont think Robert is being sarcastic. Exactly! The reason they look so out of place is not because POC dont enjoy a good hike. To a black person, diversity means adding black people. If your employees represent different genders, ages, races, political beliefs, ethnicities, physical abilities, sexual orientations and so on, your campaigns will be authentic without even trying. Its really sad that we have losers that have to use Hitler to view their position, But I guess its okay to complain about too many white people in Acadamy Awards, Well it is based on talent and not skin color #liberalismisamentalillness. 90% of the time its one black shooting another. I decided today to do some looking into finding out if anyone has made statements on line about this issue and came across your article. As soon as they get a position of power (hiring, for example), they do exactly what actual racists do: hire their own, pick their own, empower their own. . Thanks for doing the legwork so we dont have to, Wypipo. Thanks for reading. Its called brainwashing. They parade black people around to try and prove that most blacks can be upstanding. But Ill bet its in the top 5 for virtue signaling. However, they are 14% of the population and commit about 60% of all murders in the United States but that is somehow not talked about or depicted on tv. Politically correct is out of control!! as racists. Further, there has been an increase in the ethnic diversity of the marketing teams of ANA member companies the most significant growth of ethnic diversity in the five-year history of this report! Predictably, no one commented. Of course they didnt. Yeah, the same idea applies here. I do think the movement several years ago of #OscarsSoWhite had a hand in this. . That seems to be the only recourse we have left. Send him your thoughts. I dont feel guilty. Constructive feedback and criticism is the way to make your voice heard and hopefully get someones attention. The original tweet: The NHL is proud to support this past weekends Team Trans Draft Tournament in Middleton, Wisconsin. For the past many decades and, I would argue, especially since 2008 we have been living in a world where race is used as a cudgel to divide us. Shame on me. Large advertising companies? What? Its happening already with companies like Disney and Netflix. Im attaching the link below, as it is a very enlightening read. Who exactly are the ads trying to reach? 3. May be should be renamed critical replacement theory. White men are finding it harder to find work no matter what their skill or education level just for the sake of diversity. So much for being a racist country.). Kobi Ben-Meir, Yalber, Hire more heads of creative agencies and roles. It reminds me of an episode on the series Community in which the college mascot wore a tan jumpsuit that covered it head to toe because of the hype about college mascots offending people we will soon have a neutral society, everyone will be light brown. Buick It looks like the Garcias got a new car Speaking on the subject of underrepresentation of Latinos in advertising, heres what makes it even worse. Build and employ diverse teams who think, create and attack problems from diverse perspectives. I watched a fascinating interview on the Ruben report about an investor who talks about how, after the 2008 crash, Black Rock and other houses started actually pushing the fake green and inclusion narratives, posing as the investors voice, saying the general public wants this social awareness in companies. The folks behind these changes can print all the money they wishand have been able to do so since 1913. Not only are advertisements being infiltrated by blacks, but remakes of movies putting in blacks where whites use to be. Have people from those groups get involved in developing and reviewing the content you plan to use. https://en.wikipedia.org/wiki/Girl Men, know that most women do not like this, especially Christian women. The problem of over-, under-, and misrepresentation in television commercials is part of a larger culture war thats being fought on many fronts, and as with so many issues, it seems the corporations are on a different side than the people. Interesting, on his website there are no blacks working at his firm. No one eating Shabbat dinner or at a seder, or celebrating Chanukah, etc. About two years ago I read another article on this subject and one of their points was that even though we are seeing bi-racial couples more and more in tv ads it is nearly always a white man / black woman because, they pointed out, advertisers fear that America is still not comfortable with a white woman / black man couple. So much truth here, especially in the fact that so many political, social, and religious agendas and conventional wisdom are driven by big-money corporations (Pfizer, anyone?). Not with any solution or anything with substance, but rather, with a cliche: the first step in solving a problem. its not like EVERY black person agrees with both and therefore is a self-contradicting blowhard. Its a problem for sure. GIVE YOUR HOME WHEN YOU DIE TO A BLACK PERSON, I read. Whay ever happened to hiring someone because they are the best person for the job? Communications, PR, public affairs & media relations executives from Forbes Communications Council share firsthand insights. As a race, were actually the minority of the world, I wonder how many people know this. The way I think of it, if I was an alien circling the Earth in my spaceship and the only thing I knew about the human race was from what I saw in tv ads, then I would have to conclude that most families consist of a black dad, a white mom, two very light skined children, and, judging by the huge modern kitchen, are living in a beautiful house. Slavery is bad, period! Authenticity is often valued more highly than forced diversity. If only the other 95 percent of the U.S. population would do the same. Eventually this transformed into the black sidekick or partnerand then eventually the white male lead was replacedand Will Smith and Denzel Washingtons son became the lead.
I had that same thought- and Im a white woman! (Theyre 12% of the population, remember.). Scratch that. She told him, Sir, Ben Franklin Savings has assets of over 6 billion dollars. Planning and strategy of inclusion and diversity needs a holistic approach which involves most, if not every stakeholder. I dont consider myself a racist by any means, and hinting that Im not supportive or on board with all the overnight, progressive changes and what I see as financially driven portrayals of race in commercials and ads. Black men in commercials are all very handsome, tall, athletic, and competent. In fact they are disrespecting them at every turn. They hate normal people. Theres nothing like a hay-bale-throwin, truck driven guy who know how to fix things! Dont make assumptions about your audience. This is not about money, or placating the woke mania. Instilling diversity as a value and solidifying it through an appropriate vision and mission statement will ensure that its imbued in a companys ethos. Read about them. In the 1940s, certain studios would have a black janitor who sacrifices himself for the white male hero. Its reverse discrimination! Especially when hispanics are +20% of the population and black people are 14%, but black people are completely overrepresented in media and commercials. Well, right now there is nothing authentic about the way advertisers are representing or not representing different races and cultures in commercials. I agree with the commenter who said Maybe use no actors, there are some out there that are well made and entertaining.. Ive heard similar stories, Daniel. Thank you for your candor, Elizabeth. Im talking about the new discrimination against whites, men, Christians and women, if we include all of the trans males that are now invading womens rest rooms, womens sports, and every other area traditionally held by biological females. My question is how do so many different advertisers all develop the exact same racist propaganda? The focus is all about diversity and political correctness instead of just making a great product. And the victim mindset is poisoning our culture as we make the very creator of our stable lifehard working men, the villain. Im a lush so this will be perfect! Get your image and reputation back in the positive and continue with a wide open market. And the corporate media including Big Tech are not just complicit, theyve been captured completely. But plenty of great players who were also well loved have had a final match prior to retirement. Its the only effect Ive personally seen. What have we allowed the wicked and perverse among us to do to our poor boys? Of course posters, marketing, etc would be mostly white if the country was mostly white. The foreign-born population was only 5% in 1965 compared with 14% today. Let us all push back. Poll your current customers, find out what they feel shows diversity and use what they say. It makes my skin crawl. Audiences know when the minority struggle and sentiment is being simply preached but not practiced by the creative team. We need to go back to where white men were portrayed honestly and accurately as being masculine and strong. These schemes absolutely have a shelf life and we are at the end of ours. Do it. Im of the belief that our brains wont simply rewire from group and gather tendencies, no matter how hard we try. Check out a video of one brazen robbery here: https://nypost.com/2021/06/17/thieves-now-mock-the-rule-of-law-in-progressive-cities-like-san-francisco/. Its not about having the income to buy these nice things, but are these actually reflecting the priorities and choices of black Americans? NEITHER of these black democrats who blame whites for everything bad had GIVEN HOMES or anything that I know of to POOR BLACKS they PRETEND to care about. The only good Lia has done is prove without a doubt that males are stronger than females. When the roles are reversed, BOTH races are mentioned. . The Davos crowd is trying to destroy America because our Christianity and freedom-loving traditions stand in their way. . Ad industry publications such as Ad Age and Adweek and Digiday cheerlead for it. The intended audience is upper middle class white suburbanites who feel guilty about being upper middle class white suburbanites. This seems like an attack on God and the Bible, and without gender dysphoria, the idea of choosing what gender I feel like being for fun seems childish, confusing, and narcissistic most of all. Every other commercial shows father/daughter interaction. As a marketer, I understand that maybe advertisers are trying to reach new customer groups. But Google image search white family vs. black family and see what you get. Who is committing the crime currently?.. A breath of fresh air. And not only that tell these companies youll be taking your business elsewhere; perhaps to a competitor that doesnt wear its politics on its sleeve. The blatant portrayal that the white woman has washed her hands of the white man is wrong and must not continue. I was not brought up like that. Cancer culture. But unfortunately, Big Tech doesnt want us to. Ive wanted to ask a black person if they dont just feel really insulted by all this. And lets be succinct here- it isnt the northern border that is the problem. Where are the 60% white people? It is indeed hard to explain, but I think a fair few comments on this page get pretty close to the agendas and forces at work. As others have pointed out, its actually exacerbating racism. Even against Mr. Fuckerberg, who, at the very least, deserves an Atomic Wedgie the likes of which he hasnt seen since high school. As a guy who runs a blog focused on advertising, I feel compelled to follow the social media accounts of industry trade publications such as Ad Age, Adweek, and Digiday. Whatever the reason for it, white males are the bungling idiots of the ad world, just as theyve been for years and will continue to be for as long as the culture deems them toxic. Now Im actually paying attention to these commercials but not for the reason the advertisers are shooting for. Nothing gets a message through like a punch to the pocketbook. Based on pure US census data a commercial with 10 actors should have: 6 whites, 2 hispanics, 1 black, 1 other. 20 years from now, maybe it will be down to 30% white male. All it is is black people getting into positions of power and choosing their own just like the racist people do (yes, there are racists in every community). (Quick experiment: Do a Google image search for white family and black family and see what you get.). Forced diversity is not working for me. I think a white person wants their race to survive & thrive as much as all other races. No, there is something else at work here. But, as I have said, the biggest problem with this forced-diversity agenda is that its a bullshit game anyway. But boy, Ive learned since then!! The reaction by brands and advertisers to George Floyd and the BLM movement has been misguided, disingenuous, and, as you say, laughably transparent. Hell, I have a hard enough time dealing with all my own female hormones and emotions I dont need another girl in the house to contend with (I have two little girls who will soon enough be teens with hormones Ill have to handle as well!) Maybe thats the case with Gain laundry detergent? I really feel sorry for the kids being born today. Fathers Day is just around the corner so maybe you will see some realistic commercials this year but I doubt it. I know that every generation makes the same claim, but it is only in recent times that we have reached the critical 100yr mark of the Federal Reserve Act being passed. Not sure what the solution is. Amen to that Debra!!! A form of brainwashing. And theyre shown eating burgers, guzzling beer, and lying on the couch with a remote when theyre not robbing houses. Even then I remember observing how these articles addressed this new future as if it were simply a matter of natural human progression vs the very intentional Hart-Celler Act coupled with our governments refusal to police its border adequately. I think they must have passed a law, or something. Advertising is just the tip of this rather large iceberg. The neighbors are all black and mixed race. Our culture now is for everyone to whine and fight anonymously online against each other whether its based on race, gender, age (those damn millennials), sexuality, etc. This has been decades in the making, and has been very subtle and well planned. I read that 3.9% of the US population intermarry. I have been saying this for years. Im glad you found some catharsis in this blog post and in the reader comments. Yes and the bumbling, idiotic White male is overplayed too. Even a black president did not expiate the sin. I never wanted to have a baby and wanted stuffed cats instead of dolls. Its nice to see that others also notice and disapprove. Having Empathy and respect for others. Next time, bring an actual argument or shut it, please. But a breakfast cereal company? I was starting to believe that it was I who was exaggerating the amount of blacks in commercials. As you can see from your anecdote, portrayals in commercials, let alone fictional comedy, are damaging as they affect and reinforce peoples formulation of stereotypes. For example, the black kids who beat up the conscientious black student at school for acting white.. Yes, yes. Does it matter to them? As others have posted, advertising is but a cog in the machinery. I can live my life freely and am never required to participate in anyones cause, no matter how righteous its considered. Who comes up with the best inventions and breakthrough technologies? But once again, American Marxism, Mark Levin. Love it! If this was a book on physics, Mark Levin would win a Nobel Prize for his Theory of Everything. We see what you are doing, and no, we arent buying it at all. Although blacks have made inroads into white suburbia, the blacks in most commercials have mostly been dyed lily white by Madison Avenue. We also noticed several auto agencies running the same awful holiday ads from the year before were looking at you Ford Trucks. Its just where we are. I call these internalized values the Five Es and they are presented here: 1. A solution might be to use No actors! Modern Disney loves her plan! I was brought up to love everyone, but enough of these commercials. All of the Big Tech companies are woke, and Microsoft goes out of its way to make its politics obvious. Culture war, definitely. You are totally right and Im in the UK. I do NOT watch any commercials anymore. And yet we cant say Merry Christmas. Hispanics and Asians are not as vocal about their grievances. Sorry, I have a life to live and just dont care about this issue anymore. Im glad you posted this. You dont need to guess about what kind of images and language people want. And youre right. Fortunately, the topic had been on my list for a while and I swear it was you (or perhaps another Cranky reader) who was brave enough to broach the subject in one of the comments sections. Likewise, movies and TV shows should be about stories, not propaganda, and the same goes there. Remember back in the Obama years when no one could criticize the presidents policies or job performance without fear of being called a racist? Its almost more insulting to watch advertisers paint their own picture of dark skin people living a prosperous life in the suburbs or even on a ranch with a pickup yes Ive seen that. More blacks than anything on every commercial. Sorry, but the black guy in the star wars wasn't such a good actor. If we targeted blacks, wed cast blacks. These are factors that go back to, oh, I dont know, when did England actually lay claim to the land mass that had become Canada? It would be like running ads that showed aging college professors using your outdoor gear because theyre under represented and, you know, there are analytics that show they are 1.3% of the buying group. I have a theory: Its annoying to see so much over representation. Could it be the NHL is overwhelmingly white because of demographics, history, and lifestyle choices in large part? If a white person says white power you would im be labeled a racist mainly because hate groups have wrongly kidnapped the term. Like I said, Im a 64 year-old liberal. However selling more product is not one of the reasons they are doing it. People are getting tired of BLM and lgbtq. It used to be, marketers could say they targeted women because women hold the purse strings. And many, many interesting theories on what is going on. However, that does not explain why they ignore the 80% of whites that are the current and future customer of these products. Let them know that they have lost you as a customer. The reason more white people dont speak up about issues like these is because they fear they will be labeled a racist!! I cant help but notice the blatancy of this and it feels so forced and ingenuine. Zach Van Arsdale By Fernanda Galan | November 8, 2021 | 9:30pm MST What happened to the concept of target market? Great points, G! Ever notice that on the so-called mainstream TV you never see any ads with a father and son anymore. And the irony is when there are black American families that do strive to be successful or achieve affluence, they are criticized as selling out or being uncle Toms by others. New Jake is the obvious example in advertising, but examples abound in other media, from film and TV to comic books. And the alien up there in his spaceship would have to also conclude that nearly all white men are clueless bufoons, the butt of jokes from his wife and spoiled kids, and that nearly all figures of authority and respect, whether its a boss at a large company, a doctor, a judge, your local pharmacist, or anyone else that you would look up to, will be a minority.

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